Hello. I'm Hideko, in charge of web and shipping for the beautiful natural brand Milobina.

years ago? One of the terms that was being talked about was ``no-makeup makeup''. Is it still there?

I try to use makeup to make myself look better. So, if that's the case, wouldn't it be okay to wear no make-up? ? ? and
? Mark was flying in my head.

I don't remember if that was the topic, but a female celebrity said, ``Men say they like makeup-free makeup, but what men like is natural makeup, not makeup,'' and she said, ``I see. ”There was something that really made sense to me.

In reality, I think that in our society it is very difficult to wear no makeup as an adult.

But in the end, I really want to be without makeup, so much so that ``makeup without makeup'' is becoming a hot topic. There may be many people who think so. These are the words I thought about.

My 20-year-old daughter also wears no make-up, but her friends often ask her, ``When will she start wearing make-up?''

When I say, ``I don't wear makeup because I don't like it,'' they seem to wonder, ``Why?'' and ``What about my parents?''

When my daughter replies, ``I have sensitive skin and my parents don't wear make-up,'' either they're convinced, ``I guess it can't be helped,'' or they're surprised, and say ``That's right.''

Most of the staff at Milobina don't make up, so I didn't really feel out of place, but in general, parents
It's like wearing makeup. I felt a gap in my understanding. (lol)

But my daughter's friends, high school girls, and kid models are all good at makeup. On the other hand, I feel like it would be a waste not to take advantage of my beautiful skin. I will think.

You apply makeup to your beautiful skin, but then your skin becomes damaged and you spend a lot of time applying makeup to make it look smoother. Because it makes me imagine the future. It's really a waste.

Even though I don't wear makeup, I take good care of my skin. I thought I had taken the necessary precautions, but I was sloppy when it came to protecting myself from UV rays, so I sometimes find myself thinking, ``I should have taken better precautions.''

That's why I tell my daughter, ``Rather than spending time and money on makeup, you should spend time and money on taking care of your skin.''

The president occasionally holds events at Milobina's physical stores, and one of the participants said to me later when he was shopping, ``I've always wanted to stop wearing foundation someday.''

After talking with the president, "someday" seems to have become "now."

But ``someday'' means that ``I don't really want to use foundation, but I have no choice but to use it.'' Things like ``for work reasons'' and ``for personal appearance''.

In 2019, the word "#kutoo" became a hot topic. After all, even though I don't want to wear pumps, I am forced to do so due to things like ``appearance'', ``TPO'', and ``company rules''. It's terrible to end up with a bunion because you force yourself to wear them. If you want women to wear pumps, then men should wear pumps too.

Don't you think that "#kutoo" and "no make-up make-up" are words that express the world in which it is difficult for women to live? Is it a bit exaggerated to think that?

What I think is, ``People who want to wear makeup should wear makeup,'' and ``people who like it without makeup can wear it without makeup.''
``People who want to wear pumps will wear them,'' and ``people who don't want to wear them won't.''
I wish we could be honest with ourselves like that and live in a world where that is the norm. about it.

The story ended up being a bit harsh, but here it is.