This is a series of posts originally published on Rakuten Gold's "Mirobina Selected Products Story" page, republishing the stories behind the creation and origins of our products for our official blog.
What kind of encounters and thoughts led to the creation of each product, and how did it end up being sold at Mirobina?
We hope you enjoy the "story of encounter and creation" that cannot be fully conveyed on the product page alone.
You can find the stories behind all 12 products here.
Each one has a story
Hello. This is Nonko, the store manager of Mirobina.
Mirobina carries original products that you can't buy anywhere else, as well as carefully selected natural items that you can also buy elsewhere.
Each of these products has a story behind its creation and sale, and we thought that sharing these stories would help convey our feelings, so we introduced them in our email newsletter.
Here, I'd like to share an excerpt from our email newsletter from that time, telling you about our first encounter with these products.
I would be happy if you could come to like Mirobina's products even just a little.
Also, the store name used is the old store name. Furthermore, the information may not be up-to-date. Please enjoy Mirobina's story of struggle.
A rosehip craze is sweeping Japan!!
Speaking of pores, the first thing that comes to mind is rosehip, which is the fruit of the rose bush.
Do you remember?
A few years ago, on a popular health program, there was an elderly woman with incredibly beautiful skin who didn't look her age at all.
I'd like to share a story about someone who eats rosehips every day.
Her skin is blemish-free, fair, and incredibly smooth—truly beautiful!
After the broadcast, rosehips, which were originally scarce in Japan, began selling like hotcakes, creating a huge sensation.
Actually, I happened to be watching that TV show too, and I was really envious of her beautiful skin!
For a while, I used to order rosehips from a supplier and make jam out of them... (distant look)
Rosehip tincture: A potential huge hit.”
Around the time when rosehips were experiencing a ”craze," I received a phone call from someone I dealt with in the herb business.
"Mr. Kikawa, actually, there's something called rosehip tincture, and I was doing some testing on it."
"It's quite effective, so if you're interested, why don't you try selling it at your place, Mr. Kikawa?" That's the kind of offer I received.
That person is one of the few discerning individuals I trust.
He's usually reserved, more of an academic than a businessman, and only speaks about things he's absolutely certain of, so the fact that he's bringing up something like this is incredibly intriguing to me...!
Amazing test results!
And I was amazed! The content of that test was incredible!
It was reported that 60% of people who drank a certain amount or more of that rosehip tincture for a certain period of time clearly felt a skin-beautifying effect.
80% of respondents felt some effect, though not necessarily a clear one.
One of its effects was that it made my pores less noticeable, something I was struggling to improve at the time.
Also, the most common was,”It has a smooth texture.”,”His complexion has brightened.”And also,”The sagging has improved.”That also received a very high score.
"Pores, sagging, complexion"
As someone who usually works hard and doesn't get much exercise, I was particularly concerned about my pores, sagging skin, and complexion, so I became very interested in the results of this test!
Yes, you noticed, didn't you?
When I decide to launch a product, it's usually because it's something I myself would want! (#^.^#)
Yes, I'm a woman, so I want to stay beautiful as long as I can!
How should I drink it, and what's the appropriate amount?
"A certain amount or more" means two dropperfuls, three times a day.
"A certain period" refers to three weeks.
This method involves drinking three to six times more intensively than the usual recommended way.
The fact that they discovered the correct way to drink it and the right amount to achieve its effects is actually revolutionary.
I remember being so impressed, thinking, "That's typical of a scholar..."
Of course, I'll try it myself!
Completely inspired by my desire to become more beautiful, I immediately tried it out myself.
I managed to stick with it for three weeks, but in my case, my skin texture became finer and more translucent after just two weeks!
My pores were quite stubborn, but they definitely became smaller and my skin became softer!
Wow, I've never really encountered any beauty supplements or foods that actually worked before, so I'm amazed to know that there are supplements out there that actually work!
If it's this effective, then I should definitely recommend it to our customers.
So, we started selling the product while still in a state of excitement.
It's a huge hit as expected!!
And after its release, the first thing that became a minor hit was group purchasing!
It sold out after sell-out, and eventually, even when we released 500 bottles, they sold out in no time at all! This continued for quite some time.
It naturally ranked number one on Rakuten's rankings.
Believe it or not, it even made it into the overall rankings.
The Rakuten representative was overjoyed that a tiny shop like ours made it into the overall rankings!
I was really surprised too. It felt kind of out of place...
What is rosehip tincture?
By the way, some of you might be wondering, "What is rosehip tincture?"
I've written about the following things a lot in my email newsletters.
First, let's learn about the nutrients in rosehips!
Rosehips are known as a vitamin C powerhouse because of the incredible amount of vitamin C they contain.
When making a skin-beautifying herbal supplement, it's almost unthinkable to leave out rosehip.
This product is rich in vitamin C, which is essential for beautiful skin, and allows you to absorb it efficiently.
Another noteworthy feature is its extremely high vitamin P content. (This is very rare.)
Vitamin P plays a role in protecting the fragile vitamin C until the very end.
The vitamin C contained in rosehips works in the body five times!
* It helps to produce collagen in the skin, making it look younger,
* Protects against the harmful effects of ultraviolet rays and prevents sunspots caused by UV rays,
* To care for aging skin,
In short, it's an essential nutrient that's considered the queen of beauty.
Commercially available vitamin supplements often contain 1000mg of vitamins, but they actually have the same effect as 200mg of rosehip extract.
What else is included?
In addition, vitamins such as vitamin E, which are absolutely essential for skin regeneration and combating aging skin,
It's rich in minerals that accelerate skin cell turnover and aid in regeneration, making it seem as if it exists solely for the benefit of the skin.
Rosehip is excellent for improving skin!
So, what is a ”tincture”?
While rosehip berries are good for the skin, they are extremely hard and cannot be chewed and eaten.
It has lots of seeds and downy hairs, so it's quite difficult to eat...
Rosehip tincture is made by steeping the entire rosehip fruit in organic vegetable glycerin syrup to extract its nutrients.”
The taste is... sweet and sour and quite delicious! I think that's probably one of the reasons for its popularity.
Things I discovered while working with rosehip tincture
At the time, we were handling skincare products, but beauty supplements were a first for us.
What I've learned from handling this product is:
1) While skincare alone can significantly improve your skin, if the newly formed skin is healthy, the speed at which your skin improves will increase.
2) Furthermore, people who have poor skin condition due to nutritional deficiencies may experience dramatic skin beautifying effects by taking this tincture.
3) We also discovered several things, such as the fact that those who use natural skincare products (those who use Aromatic Life products) tend to experience the effects of rosehip tincture more readily.
Those who use Aromatic Life skincare products, and even those who use other natural and gentle skincare products, would probably find them good as well.
We couldn't confirm that ourselves, so that's why we're saying it that way.
The battle began with sales! And now we're back to the present.
After that, due to its overwhelming popularity, the number of other stores selling this tincture rapidly increased, and at one point, I even discovered a shop that was using the exact same webpage I had created!
I would nervously request that they be deleted, engage in battles, and whenever I found someone using my photos without permission, I would call them.
I was busy in strange ways, like asking them to stop it (-_-;)
We will give our all to everyone.
When I create a product page, I put a tremendous amount of effort into it.
We put our heart and soul into creating it, from the information we wanted people to know, to the clear language, photos, and design, so when we found out that it was being used entirely, we almost burst into flames!
However, I also learned about copyright here.
Available in various sizes.
Later, in America, there was a 2-ounce size which was cheaper and twice the size.
Since they also had some other items, we decided to have them stock those as well.
That was also popular and sold very well.
Rosehip tincture should be taken intensively for the first three weeks.
Once you've achieved a reasonably satisfactory result, reduce the amount you drink.
You can decide the amount yourself.
Thanks to rosehip tincture!
While rosehip tincture is no longer as popular as it once was, it still enjoys a strong following. Currently, they sell supplements like White Spark, which focuses on rosehip and further supports skin beautification.
Aromatic Life Magic Soap has grown considerably thanks to the explosive sales of this rosehip tincture.
In that sense, I still consider it a wonderful and important product.
Thanks! Rosehip tincture!
This product is no longer available for purchase.
Rosehip tincture is no longer available for sale.
However, it remains a very important product to me, one I will never forget.
The raw materials, the producers, and the interactions with customers that occurred during that era.
Thanks to this product, we were able to learn many things and it led to the creation of our next product.
We can no longer deliver it to you,
I wanted to record this story here as it represents one of the wonderful products that helped shape the history of Mirobina.
New articles and seasonal care information are available on LINE.
New articles and seasonal care information are also available via LINE.
🌿 "The Story Behind Our Carefully Selected Products" (12 episodes)
*The following pages will be released sequentially.
English 
日本語