Hello! My name is Kigawa, and I work for Bi Natural and Milobina.

With the advent of the coronavirus, our lives have completely changed, but how are you doing?

I have a feeling that the world will change completely due to this coronavirus outbreak, what do you think?

In particular, I feel like my common sense within me is crumbling every day as I see things happening one after another that I previously thought I couldn't do economically. is.

No one in the world will be able to escape from this highly contagious virus, and everyone will be pushed to the brink.

Even things that I would normally say, ``I can't do that,'' become things that I have no choice but to do.

Things that seem impossible are now being implemented, such as canceling schools all at once, canceling concerts, canceling professional baseball, soccer, and even the Olympics.

In other words, we can make decisions about anything.

Of course, there will be many sacrifices to be made, but what we have discovered through this coronavirus outbreak is that there is really nothing that can't be done when it comes to human life. .

I wonder what the world will be like in the future, yes, the world after the coronavirus.

I've been thinking about that a lot lately. I really don't understand...(lol)

Although this incident has had some impact, the number of orders placed on Milobina's online shop has not changed at this time. It seems like it's increasing a little.

It seems like Amazon is having trouble with overselling. However, if the economy cools down in the future, it is natural that online shops will be weeded out, so we are always thinking about what we can do to survive that.

However, as expected, online shops are a field that has little influence at the moment, so I think more and more people will be doing business online in the future.

However, unlike in the past, we are no longer in an era where you can do business online at low cost as long as you have a computer and the products, but business now costs more than a brick-and-mortar store, and it is difficult to open a store without the proper techniques. I can't even do that.

So, from now on, it's the internet! So, if you are thinking of opening an online shop, please think carefully and plan well.

The store with the most customers at Milobina is the Rakuten Market store, and I think the owner of Rakuten Market, President Mikitani, is a very unique person.

Basically, he is a straightforward person, and he has very strict restrictions on the sale of fake brands and unconscionable methods of selling masks. It seems that he hates things like condescension, so this is no good! This is what you should do! There are also people who are inflexible once they make a decision.

As a result, they sometimes go too far, strangling the stores, and to be honest, as someone who is serious about doing business, I often find myself in trouble, but in the end, online shops... In some ways, it is necessary to be subject to such severe restrictions.

In a sense, online shops allow you to create as much fake information as you want, and it's also easy to do something sneaky.

For example, they don't actually ship the product even though the payment has been completed, or they send a jacket with a color that doesn't even look like the one on the page, and make excuses like ``the color looks different on the screen'' and exchange it. (I think this is a conviction)

In order to gain an advantage in search results, you set the lowest price, but then charge unreasonably high shipping costs to mislead customers.

At online shops, where you can't actually check the actual cost of purchasing the product, you can do as many deceptions and tricks as you want.

Also, if you delete the page after doing something bad, there will be less evidence of it.

However, although this method may make money temporarily, the basics of business is to respond to customer requests and receive compensation, so if either party makes too much money, it will not last long. , it is hard to imagine that sales will increase.

Without a sense of balance, business cannot succeed.

And, just like in a physical store, the most important thing in an online store is the number and quality of repeat customers.

We value new customers and let them know about the good things about our store. By making them want to come again, they become repeat customers who come back many times after that.

If you sell your products in a bad way to the customers who come to your store, they will never come again, and if you continue to do that, your store will grow. Not at all.

It goes without saying that we must keep in mind that we are not trying to exploit customers, but rather receiving compensation from them.

I think the damage to the economy caused by the coronavirus is terrifying. Even in times like these, the people who support the store the most are the customers.

“It has to be from this store!”

“I want to shop at this store!”

"I support you!"

I believe that there is nothing more important for a store than to value the customers who say so.

It's just that...when I think about what exactly it means to cherish something, I can't think of anything that amazing.

One technique I use is to treat people who often come to the store as VIPs, but I'm not very good at it (lol).I wonder if this is something we really value.

I've been running an online shop for 16 years, and the only thing that comes to mind is that online shops are virtual stores and are far away, so I'm worried about whether or not they're actually accepting orders and inquiries. .

I placed an order, but I don't know if it will arrive until it arrives.

I think it is a service that can alleviate such anxiety even a little.

If you are unable to send a thank you email on that day, send an email saying that it cannot be sent.

When you make a reservation for a product that is on backorder, the arrival schedule may change midway through, so we will contact you from time to time to avoid any concerns.

There are other small details, but I think one important thing is to be in line with the feelings of the customers who are waiting.

However, it is important to make it clear that we cannot do what we cannot do, and we believe from the beginning that it is impossible to provide 100% satisfaction all the time. I think it is important to be aware that online shopping requires a certain degree of patience, and to always search for the appropriate service.

The other thing is to create an easy-to-understand website.

This is a really difficult thing to do, but even if it's just a word of guidance, the meaning can be misunderstood depending on the person looking at it.

If you do not take this into consideration and explain that there will be no misunderstandings, online shops often end up losing money if they overlook this, otherwise customers will end up having a bad experience. Become.

However, if you write detailed explanations such as precautions, the page will become cluttered and difficult to understand.

Be concise, emphasize the important and non-important parts, and carefully consider the appropriate place to post.

The name of the Rakuten Market store is Bi-Natural, but it has become quite outdated and is starting to look a bit cluttered.

We are thinking of renewing it around August. The store name will also be changed to Milobina.

After the renovation, we want the store to be easier to understand, informative just by looking at it, and fun to shop at! !

Yes, please look forward to it!
(Just like with the coronavirus, I tried to push myself.)

Today, I decided to write down some of the things that I usually think about when running an online shop. What do you think?

I'd be happy if I could take a break...

Thank you for reading to the end today!

see you.