To our regular subscribers,
For first-timers,

Hello.
This is Nonko, the shop manager of Bi-Natural (formerly Aromatic Life Magic Soap) (*This was the original name of this shop) (*^_^*)

Aromatic Life Magic Soap is a shop that opened in November 2003 with just one bar of soap, and we have been serializing the story of how that small shop came to be opened on Rakuten Market.

Why would you serialize something like that? That's a valid question, isn't it?

Actually, this all started when I attended a lecture at Rakuten Market, where we were given homework to thoroughly explore the question, "Why am I running my own shop?"

I see, so while soap was the initial trigger for opening my shop, my previous experiences were much more significant. So, I decided to continue the story of how I opened my shop, and in the process, I was also revisiting my own experiences.

I'm so happy with the great response I've received, including encouraging emails and various comments from customers, that I completely forget it's homework and write every day (^o^)

Last time, I was a cosmetics nomad, but this time, due to stress from divorce issues and other things, I developed a hellish case of atopic dermatitis.

After about two years, I met a doctor who practiced natural medicine, and on the advice of an acquaintance, I stopped using steroids. Gradually, the oozing dried up, and the large eczema lesions became smaller, but it didn't improve any further. Then one day,

●It froths up so fluffy it's almost comical.

● Your skin will feel clean and bright after washing.

●Huh??? But, ooh, it hurts! It stings!! Aaaaaaah!

I came across a wonderful soap.

It hurts, and when I look in the mirror, the areas that are inflamed with eczema are bright red.

But...

The areas without eczema are smooth and pure white.